On the occasion of Heroes Festival 2021, Music Innovation Hub launched Mission Diversity, a project dedicated to the representation and enhancement of gender diversity within the music industry. The fundraising for Mission Diversity is at the centre of the social mission pursued by APEROL with HEROES, which will contribute to the cause with 10% of its revenues.
Mission Diversity, planned and carried out by Music Innovation Hub social enterprise, together with the international network of Keychange and with PRS Foundation, powered by YouTube and with institutional partners such as ASviS, Italia Music Lab, UN SDG Action Campaign and UNAR – Ufficio Nazionale Antidiscriminazioni Razziali.
Mission Diversity is an International Call, open to organizations (profit and non-profit) from the creative, cultural and musical world, which want to present musical projects created by groups of people (involving women and underrepresented gender minorities as protagonists) who can tell the issue of gender and cultural diversity at an international level.
Create new opportunities for professional growth and promotion to women and gender minorities within the music industry, fighting any kind of discrimination related to gender identity.
Mission Diversity supports 6 artistic projects presented by organizations operating in the creative industries, involving under-represented talents. Each project will receive 12.000€ bursary for the development of an original project and the creation of a final audiovisual output.
For each project, Mission Diversity will allocate 3.000€ for the realization of a documentary that will be promoted on the partners’ media channel and projected during the SDGs Campaign Festival in May 2022.
You can only apply to this Call if you are an organisation working within the cultural and creative sectors (both non-profit organisation and profit organisation are eligible).
The organisation must (self declaration on the Google Form):
To be accepted, the artistic project must:
An International Evaluation Committee, composed by selected members of the partner organizations, will evaluate the projects to identify the 6 deserving projects.
Each member of the Evaluation Committee will evaluate the projects through different criteria, scoring them from 1 to 5 points for each criteria. This evaluation will lead to an average rating of the project on which a ranking will be drawn up.
Each project will be scored based on the following criteria:
The Bonus Points are based on:
Mission Diversity is made possible thanks to APEROL with HEROES, which contributes to the cause with 10% of its revenues, and YouTube, main partner of the project, which will finance the first 6 projects (an amount of 15.000€ will be destined to each one of them).
The network of partners is still looking for new sponsors and donors to allow the financing of several projects (still following the ranking made by the Evaluation Committee).
All the rights reserved to the authors and the owners of the audiovisual outputs.
Except for: the promoters of Mission Diversity will require a license for using the audiovisual outputs for promotion and dissemination purposes related to the project (that includes: sharing on social media channels; projection during the UN SDGs Action Campaign Festival in May 2022; use of the material in the documentary).
Moreover, the audiovisual outputs produced will be licensed to MIH to distribute them on its Youtube channels for a limited period of 1 year.